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Campaign dashboards
By the end of this article you should be able to: Understand the campaigns section and its different parts. Understand BooksFlyer's...

Sara Usera
Oct 28, 20242 min read
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Is your book relevant to your audience?
This is the first, and foremost item in the list we need to look at when advertising on Amazon. It will be a decisive factor in terms of...

Sara Usera
Mar 8, 20243 min read
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How do you determine target effectiveness?
To know if a keyword or target helps sell your book, check key engagement indicators: Impressions Clicks / CTR These metrics help set...

Sara Usera
Mar 8, 20243 min read
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The Optimization Goal
Once you’ve polished your book, crafted a book page that sings to your target audience, nailed your research for the right targets, and...

Sara Usera
Jul 5, 20232 min read
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Series Only: Advertising Book One vs All Books
When you’ve got a published series, your Amazon campaigns present you with two main advertising options: Advertise only book one in the...

Sara Usera
Jul 5, 20234 min read
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Good practices when managing Amazon ads
In the following article, we'll go through the main items that need to be considered when advertising on Amazon ads if we want to...

Sara Usera
Mar 15, 20235 min read
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Monitor & Adjust
You already have your account set up! Now you can just let it work and completely forget about Amazon ads… Right? If only!  This tool...

Sara Usera
Mar 15, 20234 min read
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Setting up your bidding rules
You are all set to start setting up the rules and optimizing your campaigns! By the end of this article you should: Understand the...

Sara Usera
Mar 14, 202311 min read
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Setting up your metrics
By the end of this article, you’ll be able to: Understand why the metrics setup is essential. Define metrics that align with your...

Sara Usera
Mar 10, 20234 min read
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Welcome to BooksFlyer!
We’re thrilled to have you here! By the end of this article, you’ll be able to Understand what the app can and cannot do. Understand how...

Sara Usera
Mar 5, 20233 min read
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