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Sara Usera
Oct 282 min read
Campaign dashboards
By the end of this article you should be able to: Understand the campaigns section and its different parts. Understand BooksFlyer's...
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Sara Usera
Mar 83 min read
Is your book relevant to your audience?
This is the first, and foremost item in the list we need to look at when advertising on Amazon. It will be a decisive factor in terms of...
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Sara Usera
Mar 83 min read
How do you determine target effectiveness?
This section will help you understand the logic behind the auto-generated rules in the Quick Rule Setup, and it can act as a guide for...
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Sara Usera
Jul 5, 20232 min read
The Optimization Goal
Once you have a great book, a book page aligned to your target market, you’ve done your research of the right targets and have your...
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Sara Usera
Jul 5, 20236 min read
Series Only: Advertising Book One vs All Books
When you have a series published, in your Amazon campaigns you can either advertise book one in a series, or advertise all books in your...
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Sara Usera
Mar 15, 20238 min read
Good practices when managing Amazon ads
In the following article, we'll go through the main items that need to be considered when advertising on Amazon ads if we want to...
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Sara Usera
Mar 15, 20236 min read
Monitor & Adjust
You already have your account set up! Now you can just let it work and completely forget about Amazon ads… Right? This software is a...
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Sara Usera
Mar 14, 202311 min read
Setting up your bidding rules
You are all set to start setting up the rules and optimizing your campaigns! By the end of this article you should: Understand the...
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Sara Usera
Mar 10, 20235 min read
Setting up your metrics
By the end of this article you should be able to: Understand why the metrics set up is necessary. Understand the different components of...
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Sara Usera
Mar 5, 20233 min read
Welcome to BooksFlyer!
Happy to see you here! The resources section has been created with the purpose of helping you set up and manage the tool. It includes...
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