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Summary Dashboard
By the end of this article you should be able to: Understand the summary dashboard and the information it provides. Once you've set up BooksFlyer, the summary dashboard will show you three different sections: Your performance in the past 30 days This section will give you you a clear snapshot of your last 30 days of performance for enabled Sponsored Products campaigns, compared directly to the previous 30 days. At a glance, you will be able to see: Orders, reads, revenu

Sara Usera
Jan 142 min read


Adding your Book series
By the end of this article, you’ll be able to: Understand the Books section. Use it in conjunction with the Metrics section. This...

Sara Usera
May 22, 20251 min read


Campaign dashboards
By the end of this article you should be able to: Understand the campaigns section and its different parts. Understand BooksFlyer's...

Sara Usera
Oct 28, 20243 min read
Is your book relevant to your audience?
This is the first, and foremost item in the list we need to look at when advertising on Amazon. It will be a decisive factor in terms of...

Sara Usera
Mar 8, 20243 min read
How do you determine target effectiveness?
To know if a keyword or target helps sell your book, check key engagement indicators: Impressions Clicks / CTR These metrics help set...

Sara Usera
Mar 8, 20243 min read
The Optimization Goal
Once you’ve polished your book, crafted a book page that sings to your target audience, nailed your research for the right targets, and set your campaigns running (phew, just writing that made me need a coffee!) — what’s the next step? Let’s not sugarcoat it: Amazon is a bustling marketplace. There are millions of books jostling for attention, and only a few make it to the spotlight. To tip the scales in your favor, we need to maximize two key things: getting seen (impressio

Sara Usera
Jul 5, 20232 min read


Series Only: Advertising Book One vs All Books
When you’ve got a published series, your Amazon campaigns present you with two main advertising options: Advertise only book one in the...

Sara Usera
Jul 5, 20234 min read
Good practices when managing Amazon ads
In the following article, we'll go through the main items that need to be considered when advertising on Amazon ads if we want to...

Sara Usera
Mar 15, 20235 min read


Monitor & Adjust
You already have your account set up! Now you can just let it work and completely forget about Amazon ads… Right? If only! This tool will handle the heavy lifting of adjusting bids, but to get the best results, you’ll still need to check in occasionally. By the end of this article, you’ll know how to: Troubleshoot your initial setup. Adjust rules to fit your specific situation. Analyze ad results for strategic decisions about your book and Amazon Ads. What should you be look

Sara Usera
Mar 15, 20234 min read


Setting up your bidding rules
You are all set to start setting up the rules and optimizing your campaigns! By the end of this article you should: Understand the...

Sara Usera
Mar 14, 202311 min read


Setting up your metrics
By the end of this article, you’ll be able to: Understand why the metrics setup is essential. Define metrics that align with your...

Sara Usera
Mar 10, 20235 min read
Welcome to BooksFlyer!
We’re thrilled to have you here! By the end of this article, you’ll be able to Understand what the app can and cannot do. Understand how...

Sara Usera
Mar 5, 20233 min read
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