Once Budget Optimisation is enabled, BooksFlyer will start moving budget between the campaigns in each portfolio, giving more to the ones that perform best and less to the ones that don't. Just as with bidding rules, though, it pays to check in every now and then: the way budget is being distributed tells you a lot about the health of your campaigns, and it will point you to the ones that need a closer look. This article walks you through the questions worth asking yourself when you review...

Once you have your metrics and bidding rules set up, the bulk of the optimisation is done. However, if you want to go the extra mile, the Budget Optimisation feature will ensure that your money is assigned to the campaigns with the best performance. This way, you won't have to worry about manually shifting budgets from one campaign to another: BooksFlyer will do it for you. By the end of this article you should: Understand how the Budget Optimisation feature works. Understand how to set it...

By the end of this article you should be able to: Understand the summary dashboard and the information it provides. Once you've set up BooksFlyer, the summary dashboard will show you three different sections: Your performance in the past 30 days This section will give you you a clear snapshot of your last 30 days of performance for enabled Sponsored Products campaigns, compared directly to the previous 30 days. At a glance, you will be able to see: Orders, reads, revenue, Estimated ACOR...