Campaign dashboards

By the end of this article you should be able to:

1. Understand the campaigns section and its different parts.

2. Understand BooksFlyer's calculated columns.

The Campaign Section

The campaign dashboard has three key parts:

1. The Main Graph: This shows how your campaigns have performed over time. You can select two metrics (like revenue or ACOR) to display on the graph. Adjusted Revenue and Estimated ACOR will initially show as zero until you set up your metrics. In the top-right corner, you can change the date range of the data, up to 60 days.

2. The Campaigns Graph: This lets you track up to 5 campaigns at once, showing their impact on your ad spend, revenue, and other metrics.

3. The Campaigns Table: Scroll down to see your Amazon campaign data. For first-time users, some columns may be empty, but as your data populates, you’ll get a full picture of your campaigns' performance.

By default, we display columns related to ad spend and revenue, but you can customize the columns by using the dropdown in the upper-right corner of the table.

Campaign Dashboard Data

BooksFlyer currently pulls only active Sponsored Product campaigns, as these are the most common for authors. If you'd like to compare BooksFlyer's data with your Amazon Ads dashboard to make sure there are no discrepancies, filter your Amazon campaigns to show Active and Sponsored Product types only, and make sure the date ranges match.

These are the columns we import from Amazon:

• Impressions

• Clicks

• Click-through rate (CTR)

• Spend 

• Cost per Click (CPC)

• Orders

• Sales

• Advertising Cost of Sales (ACOS)

• KENP Royalties

  
  

Discrepancies of up to 5% are considered normal, but if you see a discrepancy bigger than this, take screenshots and let me know at sara@booksflyer.com.

These are the columns we calculate on our end using the data Amazon provides us and the data you provide us through the Metrics section:

1. Estimated Sales Royalties: The royalties earned from your sales. 

2. Borrows: The number of full reads from your advertised books. 

3. Cost per Unit: How much you spend per book sold or borrowed. You can also select "Cost per Borrow" or "Cost per Order" to see specific costs associated to either.

4. Adjusted Revenue: The total ad revenue considering your sales and KENP royalties. It can be adjusted to show read-through value in the metrics.

5. Estimated ACOR: This compares your ad spend to your adjusted revenue (Ad Spend / Adjusted Revenue) and tells you if you’re meeting your break-even goal (100%). If it’s below 100%, you’re spending less than you should; above 100%, you're overspending.

💡Note: Do you have questions about why the ACOR should be 100%? Make sure you check this 1-min article to clarify them! 

In the Setting up your metrics article, we’ll explore how to set up your metrics to get these calculated columns, which will be key to keeping your campaigns optimized.