Summary Dashboard

By the end of this article you should be able to:

• Understand the summary dashboard and the information it provides.

Once you've set up BooksFlyer, the summary dashboard will show you three different sections:

Your performance in the past 30 days

This section will give you you a clear snapshot of your last 30 days of performance for enabled Sponsored Products campaigns, compared directly to the previous 30 days. At a glance, you will be able to see:

• Orders, reads, revenue, Estimated ACOR and ad spend of the last 30 days

• Difference vs. the prior period

• How much manual work the app saved you through automated bid updates

Bid optimisation simulation

This section will simulate the changes on your bids with your current metric and bid rule set up. This way, you can review the proposed changes and make sure everything looks right before letting the rules run.

If you want to search for specific terms or campaigns, you can click on "See more" and it will take you to the Bid Optimisation screen, where you can use filters for this purpose.

💡Note: The simulation uses data from the last 60 days at the time it runs. If the bid rules execute a few days later, results may vary slightly due to new data.

Latest optimisation actions

At the end of the summary screen, you’ll find the most recent bid optimisations so that you can easily keep track of what's already been adjusted. If you want more detail, you can click through to the full bidding history at any time.

We built this to give you peace of mind when setting up the tool — and once changes start rolling out, to give you faster insights and quick access to recent bid updates.

We hope you love it! Move on to the Campaigns post to know more about BooksFlyer and how to set the tool up!