We’re thrilled to have you here! By the end of this article, you’ll be able to
Understand what the app can and cannot do.
Understand how to connect the app to your Amazon Advertising account.
Understand the data we receive from Amazon, and how to check for discrepancies.
What can the app do?
BooksFlyer is still in its early days, fresh out of beta and with a growing roadmap! Here’s what you can do with it today:
Campaign Dashboard: View and analyze your Sponsored Product ads’ performance data.
Bidding Rules: They automatically keep your campaigns optimized by modifying your targets' bids.
Group Metrics: Estimate your royalties and set limits on bids, making the bidding rules more effective.
What it can’t do (yet):
You won’t be able to create or edit campaigns directly in the app. For tasks like creating new campaigns, modifying budgets, adding targets, changing bids by placement, or setting negative targets, you’ll need to use the Amazon Advertising interface.
You won't be able to manage Sponsored Brand campaigns either, since we prefer to focus on what is the vast majority of ads in KDP: Sponsored Product ads.
Steps to set up the tool for the first time
Here are the initial steps you’ll need to follow to start using the tool:
Having trouble? Feel free to email me at sara@booksflyer.com. I typically respond within 24 hours.
Sign Up
You can begin using the app without needing to add a payment method — you have up to 14 days to test the tool for free! To do so, you can sign up here.
Connect Amazon Advertising Account
You will need to have your Amazon Advertising console connected to our tool so that we can receive and send data to them. For that purpose, you can click on log in with Amazon (you can use either: the button or the link).
Once the Amazon Advertising landing page comes up, include your email and password used to enter the Amazon Advertising console (if you are already logged into your advertising account, this screen may not appear).
After logging in to Amazon, the following screen will appear:
Click on "Allow".
Amazon should now be linked, so we’ll move on to the next step: Profile selection.
Select and Save Profiles
Profiles are Amazon "sub-accounts" you have under your own Amazon account. They can be accounts for other regions or different author accounts.
Once you have connected your Amazon Advertising account, you will find the following screen, which will ask you to select the profiles you want to optimize with the tool:
Select only those profiles that you are actively managing. When you've finished selecting the desired profiles, click on Save.
Once saved, additional menu options (Campaigns, Bidding Rules, Settings) will appear on the left-hand side. In order to see any of the profiles, you may select one in the top right drop-down bar (Select Amazon Ads Profile). Initially, they will look empty, as data takes a few hours to download. Don’t worry—we’ll notify you when it’s ready!
Next steps
Once we have the data downloaded, we can follow the next steps:
Go to the Campaigns section.
Set up the Metrics for your campaigns.
In the Bidding Rules section, choose the rule setup you prefer: Quick or Custom?
Monitor & Adjust based on obtained results.
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